How nCino Approaches Design Patterns as a Salesforce ISV

Why is the navigation of so many websites across the top of the page? Why is the submit button on forms often in the bottom right? And why is the “X” to close a modal or dialogue most commonly in the top right? The reason is simple: because that’s where we expect them to be.

Web design trends are built upon the principle of habituation. With repeated exposure to the same pattern, users become accustomed to it and start to expect it on other sites or products.

To create an interface that any user will intuitively know how to use…

How nCino’s Product Design Team Responds to Customer Feedback

Most nCino users are likely familiar with the “Magic Wand” button. It’s the often tiny, unrecognizable icon that appears in the top bar next to “Continue” and triggers the dropdown of the Tools & Actions menu.

The feelings users had toward the appearance of this button ranged from mild ambivalence to serious frustration. Despite being one of the most powerful buttons on the page, it was one of the smallest and most difficult to find.

We heard the feedback, had noticed the issue ourselves, and were equally impressed and frustrated that such a small element could cause so much difficulty.

Gathering Feedback

Erin Kennedy

Senior User Experience Strategist at nCino, designing software that's innovating the banking industry—

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